Watch the full video of our conversation on the Spread Great Ideas YouTube channel.

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Full Transcript of Our Conversation

Introduction to Billy Bosch: A Journey in Health and Entrepreneurship

00:00:01.07 – Brian David Crane

Please welcome my handsome and talented friend Billy Bosch. He’s a long-time health entrepreneur, travel aficionado, and real estate investor. And as far as this podcast goes, he’s someone rare in that he’s working on reducing his biological age by 10 years. Right now, he’s down six or seven years on that goal. And he’s gotten in the best shape of his life and started to really dial in his health span, not just his lifespan. So, we’re going to talk about what health span is versus lifespan. We’re also going to be talking about his newest venture, YouthRX.

00:00:28.46 – Brian David Crane

And unearthing the best of what he’s learned in the longevity space, as he’s also gotten his body fat down to 8% at 42 years old. 42 is what the calendar says, not what his biological age is, folks, just so you’re clear. So please welcome the show, Billy. Thanks for coming on.

00:00:44.06 – Billy Bosch 

Happy to be here, man. Great to connect and ready to dive into all these fun topics.

00:00:49.68 – Brian David Crane

Yeah, so let’s, just briefly, if you can go through, Yeah, your journey from, you know, LSU through Shell, through Iconic, through being a real estate mogul and in Louisiana.

00:01:00.14 – Billy Bosch 

It’s a pretty normal path. I mean, who, yeah, who doesn’t start in Louisiana, dive into Homeland Security, oil and gas, and then get into nutrition?

00:01:02.95 – Brian David Crane

Yeah, go ahead.

00:01:08.26 – Billy Bosch 

It’s just all logical, right?

00:01:11.01 – Brian David Crane

Totally logical, yeah.

00:01:11.06 – Billy Bosch 

Yeah.

00:01:12.12 – Brian David Crane

Well-worn, well-worn path.

00:01:14.38 – Billy Bosch 

Yeah, I mean, let’s rewind back to the LSU days, I got an ah degree in ah partying my face off at Louisiana State University.

From LSU to Homeland Security: Billy’s Early Career Path

00:01:24.42 – Billy Bosch 

I was having a great time. And I did actually get a degree in business in four years, which, you know, my dad was like, why didn’t you take an extra year? And I’m like, I didn’t know I could. Anyway, so we made it out of LSU and had a great time, but for sure, it was more of a social experience, right? And then, when we got out of school, I graduated in 2005. And so, you know, it was post 9-11, and I was really feeling like I wanted to do something in the government. So, I actually worked a year at Homeland Security for a sub-agency that trained people on how to respond to biological terrorism incidents.

00:02:01.65 – Brian David Crane

Hmm.

00:02:01.63 – Billy Bosch 

And I just kind of wanted to do something in the government. But what I found after a year was that while I found the work meaningful, there’s just a ton of bureaucracy in the government, obviously, and a lot of red tape, and like the upper mobility in terms of pay is a bit challenging. So I said, okay, like, I don’t know what I want to do with my life. I’ll just start applying to jobs. And I looked at different industries. I just looked at, you know, pharma and oil and gas hire a lot in Louisiana.

00:02:24.33 – Billy Bosch 

And other parts of the country as well. But, you know, I was like, okay, I’ll look at these. I looked at some other industries, looked at tech, and had some sales experience in college because I used to organize key trips for a few thousand college students every year. And so people were like, oh, that’s cool. Okay, you get some sales experience. And that led me to working with Shell.

00:02:43.24 – Billy Bosch 

And I actually tried, I had a job offer from Pfizer and Shell at the same time. And most of my friends would have jumped on a job offer from Pfizer. But what I found is like I really loathed the day-to-day work. Like you would, I mean, you guys have seen these reps, you go to a doctor’s office, you walk in, you cut in line in front of patients.

00:03:03.76 – Billy Bosch 

You basically try to get the right doctor to prescribe more stuff. Then, a couple of the doctors berated us because I was on a ride-along through one of the interview processes. And you have to wake up at seven, seven AM and wear a suit every day.

00:03:15.40 – Billy Bosch 

I’m like, this is all wrong. This is not, this is not for me.

00:03:17.99 – Brian David Crane

Yeah. Yeah.

Pivoting into Business: Lessons from Shell and Entrepreneurship

00:03:19.34 – Billy Bosch 

And then Shell was actually number one in renewables at the time. So I applied to work in renewable energy. Um, which seemed like a new, sexy, cool field, but the bigger part of the business is still oil and gas. So you’ve got to pay your dues kind of there first, but, uh, you took a job there and moved out to Houston from Louisiana. I lived in Houston for a while, then worked in Louisiana for a while. But I liked it because I learned the ins and outs of consumer products. So they had just bought a massive consumer product portfolio like motor oil and car care brands or X wiper blades, ran X chemicals, all this kind of stuff.

00:03:50.44 – Billy Bosch 

So I kind of learned how to market and sell these things, how to sell on Walmart, all this fun stuff. It made some good money. So during that process, like literally the first day, I had some idea for one of our products or something, and the boss pulled me aside and said, Hey man, see. So yeah, what’s up? He said, you know, your ideas, just like take them and put them in a box and hide them somewhere.

00:04:11.59 – Billy Bosch 

Because we don’t need your ideas.

00:04:11.95 – Brian David Crane

Hmm.

00:04:13.15 – Billy Bosch 

We’re a big machine. We’re a dinosaur. We don’t need these ideas. We just need you to work. And if you want to have ideas, you should just start a business. And I was like, oh, cool. I’ll start a business. I just don’t know what. So I was like, oh.

00:04:25.31 – Brian David Crane

But.

00:04:27.26 – Billy Bosch 

So I was like, cool. I’ll just make money and buy my time to figure out what I want to do. So I subscribed to Ink Magazine and, like you know, did all these things.

00:04:33.55 – Brian David Crane

Really?

00:04:34.77 – Billy Bosch 

I started reading books and audibles in the car and things like that. And yeah, that was like five years, though, at Shell.

00:04:42.85 – Brian David Crane

And then and then when did you leave Shell and start Iconic?

00:04:46.16 – Billy Bosch 

Uh, so what happened at Shell was not quite.

00:04:46.82 – Brian David Crane

Or did you start Iconic on the side while you were still at Shell?

00:04:52.14 – Billy Bosch 

So I did some other things on the side because I was able to work from home. And when you’re in sales, like if you hit your numbers, you’re good.

00:04:57.20 – Brian David Crane

Okay.

00:04:59.24 – Billy Bosch 

You know, ideally that you’re working nine to five, but it’s not like an office where they’re kind of, you know, checking that.

00:05:03.20 – Brian David Crane

Yeah.

00:05:04.42 – Billy Bosch 

And so I felt as though as long as I was ahead of schedule on sales, uh, in my goals, which I was every year, then cool. I could do something on the side, you know, weekend sites, whatever.

00:05:14.52 – Billy Bosch 

And so.

00:05:15.88 – Brian David Crane

So.

00:05:15.81 – Billy Bosch 

What I started to do was just the first thing I did was throw parties because I was like, hey, why not?

00:05:19.77 – Billy Bosch 

So I threw a New Year’s party in New Orleans for some friends that went from a couple hundred people to 2,000 people.

00:05:20.43 – Brian David Crane

And?

00:05:25.53 – Billy Bosch 

And that became like a seven or eight-year project. Part of the proceeds went to charity. And then we were just kind of like rolling that. Me and a buddy were throwing this party. We just kind of rolled the proceeds into the next year.

00:05:36.83 – Billy Bosch 

So that was like, you know, side hustle one. Side hustle two is real estate because my dad’s a CPA, and I grew up working for a lot of entrepreneurs who have real estate. And I said, this seems like how people make money. And it seems interesting. So I bought two fourplexes with another friend of mine that I was friends with from high school who was in real estate development. And that was in Baton Rouge, Louisiana, right near LSU. And we bought two fourplexes, and had no idea what we were doing. Literally, no idea. And I just kind of figured it out as we went. Really. Literally, painting walls and stuff, right?

00:06:07.03 – Billy Bosch 

Like, you know, repairing fences, putting up new fences, all this kind of stuff. So we did that, and that portfolio scaled over the next, gosh, it’s been like, I don’t know, it was 20 years. So we’ve scaled that up to a nice little unit mix in Baton Rouge and New Orleans. So that was side hustle two, where I was just like living super cheap, like eating cheap, living cheap, not traveling a lot, didn’t buy a new car,

00:06:33.97 – Billy Bosch 

And didn’t buy any fancy TV. I was just like, my friends were blowing all this money they were making out of college. And I was like, I just want to put it into investments. And then, I saved money to start a new business. And before I started Iconic, I actually left Shell to go take a job to, believe it or not, basically run a nightclub.

00:06:52.82 – Billy Bosch 

Okay, so hear me out. With what we called the go entertainment for the parties, I said, look, half the revenue is going out the door to the venue. Literally 50% of the revenue, sometimes 60%, goes to the venue. So I said, okay, what can I do? I should maybe get into the venue business. So I found a guy in New Orleans who was willing to sell his venue that was like.

00:07:16.10 – Billy Bosch 

You know for corporate events during the day and nightclubs at night. And they even had weddings and stuff there. So cool. He’s like, look, I don’t want to do this anymore. Why don’t you come in? I’ll pay you to be the manager. You can look at the books, and if you like them, we’ll do an owner-financing deal. I said, great. So I left the shell when I had that in hand. So I took a massive pay cut to just be some, like basically, manager of this venue. Um, but I said, okay, this is what I want to do. I had a big upcoming bonus coming up at Shell, but I was just ready to go five years. Excuse me, five years in, I just can’t do it anymore.

00:07:46.20 – Billy Bosch 

So I went and took the leap, which was massive, you know, so if you look at polarity, you say, okay, you’re in corporate America on one end, right? Everything’s CYA, why the book?

00:07:57.05 – Billy Bosch 

And on the other end, you’re literally running a venue nightclub. And it’s just like, there’s no rules.

00:08:01.65 – Brian David Crane

Yeah, total opposite people.

00:08:02.67 – Billy Bosch 

The opposite and that lasted about four or five months. I actually got fired from that because they fired the whole team because they basically ran out of money and, like, the books weren’t super clear on like how much cash they had, and I got it, and I’m like, oh wait, they have no money. So this it was just, it was kind of a chaotic business is okay. You know what? I’ll take the summer and figure out what I want to do next. And when I thought about that, one of the issues I had at Shell : The good and bad things was we had these amazing dinners, right? Corporate card, take clients out for dinner. We’re having, you know, get out of college from Louisiana. I’m like, cool, I can have steak, I can have shrimp, I can have wine, I can have beer, I can have all these things for dinner, dessert. And so I’m just crushing food. I had chronic, chronic acid reflux and high cholesterol. Like Brian, I went to the doctor when I was like 27, and the doctor’s like, you have the cholesterol of a 60-year-old guy. He’s been eating cheeseburgers his whole life. Like, what, what are you doing?

00:08:58.87 – Brian David Crane

Damn.

00:09:00.68 – Billy Bosch 

And so, of course, what do they do? Like, if you go to the doctor, normally in the US, where will they say this is your problem?

00:09:03.26 – Brian David Crane

Put you on prescriptions, right?

00:09:07.57 – Billy Bosch 

Yeah, prescriptions, you know, the, you know, one of these, uh, um, acid reflux pills and two prescriptions. And I said this seems crazy. So I went into a dietician, and that happened. Actually, I was kind of simultaneous with the nightclub thing that was happening. I was talking to a dietician in New Orleans where I was living and she said, look, you don’t need these drugs. Just clean up your diet. You need more protein, you know, less fat and sugar. Like, just have some protein shakes during the day and like, let’s clean up what you’re having for dinner. I’m like, cool. What protein shakes would you recommend? Oh, I would never recommend any of them because they’ll give you cancer or diabetes. so

00:09:43.98 – Billy Bosch 

Like what? Cancer or diabetes, what do you mean? She’s like, oh yeah, they’re loaded with sugar if they’re natural or they are loaded with artificial ingredients like muscle milk and these other products, some of which are linked to cancer.

00:09:55.55 – Billy Bosch 

So I’m like, oh, okay, good to know. I’ll avoid drinking that, then. And yeah, I know, thank you for nothing.

00:10:00.46 – Brian David Crane

Your advice just led me right down a dead end. Thank you.

00:10:04.88 – Billy Bosch 

And then I kind of said in a smart-ass way, like, well, if there’s nothing out there, why don’t you just help me create one? And she’s like, what? No, here’s a list of ingredients. Just mix it up. And I’m like, I’m not going to do that. It’s a pain. Like, I’m going to create a drink. She’s like, who are you, and how are you going to create some drink? And why would it be your partner?

00:10:23.61 – Billy Bosch 

Yeah.

00:10:24.22 – Brian David Crane

Yeah.

00:10:24.39 – Billy Bosch 

All great questions.

00:10:25.97 – Brian David Crane

Yeah.

00:10:25.85 – Billy Bosch 

Okay.

00:10:26.62 – Brian David Crane

Yeah.

00:10:27.04 – Billy Bosch 

So, the buddy of mine that I had started entertainment with was on the same page about having similar pain points. So he and I started what became known as iconic protein together.

Launching Iconic Protein: From an Idea to a Successful Brand

00:10:40.13 – Billy Bosch 

And, uh, and basically the premise was let’s have a zero sugar protein drink. Um, which was a kind of a novel thing at the time that was all natural with no artificial ingredients.

00:10:51.41 – Billy Bosch 

So that happened in New Orleans kind of that summer we got accepted into this business incubator called idea village. And that was like, it’s kind of like a bit of a movie in terms of how businesses start. I wish there were more resources like this for people but basically, they helped me kind of formulate the product.

00:11:10.60 – Billy Bosch 

They put me through a six month accelerator program. And then I went on to this pitch circuit, literally business plan competitions and won like $250,000 in cash and prizes, made prizes like services, right for your business.

00:11:23.11 – Billy Bosch 

But I won.

00:11:23.63 – Brian David Crane

AWS or the, and did an ideal village.

00:11:25.60 – Billy Bosch 

Yeah, exactly. And then I took the money from the entertainment company and put all that into, um, this venture as well. So, you know, let’s say it was like 500 K all in just to get iconic up and running. And that was like a 12 year run of iconic to just get the thing out the door and grow it and build a brand.

00:11:44.78 – Brian David Crane

They took a part of the the business.

00:11:46.47 – Billy Bosch 

You know, they didn’t. I really, you know, hats off to them because they just wanted to help people. They literally just said, Hey, look, like we just want to see businesses in New Orleans succeed. We’re a nonprofit. So we give you resources. We help you with your business plan. We help you figure out what the heck you’re doing. And it’s funny because I just had the idea at the time. And so I went to their pitch sessions and liked the idea and they’re like, cool. What’s, how many, it’s like Shark Tank before Shark Tank. They’re like, how many stores are you in? And like, what’s your profit margin? And all these questions that I’m like,

00:12:14.36 – Billy Bosch 

We’ll get to that next year because this is just an idea.

00:12:17.66 – Brian David Crane

Yeah.

00:12:17.84 – Billy Bosch 

That’s why I’m at the ideal village and they’re like, Oh yeah, like that that’s our name, but we actually work with businesses. We don’t just work with ideas. And I’m like, might want to read or rebrand that in that case.

00:12:28.47 – Billy Bosch 

But they said, look, we like you. We like this idea. So we’ll give you a shot, but you have to have a sample of product ready for people to try in six months or else we’re just going to basically disavow any association with you as a deal.

00:12:43.35 – Billy Bosch 

And funny enough, you know who the first guy to try iconic was?

00:12:47.06 – Brian David Crane

No, Donald Trump.

00:12:47.89 – Billy Bosch 

Walter. yeah Close. ah JK. Walter Isaacson.

00:12:53.76 – Brian David Crane

I know he lives in New Orleans, actually, funny enough, or part of the year he lives there, yeah.

00:12:57.78 – Billy Bosch 

Yeah. Yeah. He’s a, he’s a big New Orleans guy and he was one of the judges at one of the competitions. And so he came to me with a bunch of the startups and I literally had samples the day of the end of the program where we do it.

00:13:09.91 – Brian David Crane

Down

00:13:09.72 – Billy Bosch 

And the guy that was running the program, he was so mad at me because we were supposed to have samples processing episodes. And he’s, he just kind of wrote us off and I went into his office and I just put him on the desk and left him there. And then Walter Isaacson was walking by and I was like, Walter, have any drink for you to try.

00:13:23.65 – Billy Bosch 

And he’s looking at me like, don’t kill Walter Isaacson.

00:13:29.81 – Billy Bosch 

Is it safe to drink? And I was like, I think so.

00:13:33.38 – Brian David Crane

Yeah.

00:13:33.70 – Billy Bosch 

I had some last night, I’m alive.

00:13:34.20 – Brian David Crane

Yeah.

00:13:37.14 – Brian David Crane

Great story.

00:13:38.12 – Billy Bosch 

Yeah, yeah, so.

00:13:38.69 – Brian David Crane

Yeah. And then, and then go ahead.

00:13:40.55 – Billy Bosch 

No, no, no, what were you gonna ask?

00:13:42.21 – Brian David Crane

Yeah. So, so in that story, then iconic, it goes for this 12 years at some point during iconic you, I think you also went through maybe a disillusionment with the brand or burnout or yeah.

The Challenges of Running a Startup: Burnout and Business Growth

00:13:53.94 – Billy Bosch 

Oh yeah, oh yeah.

00:13:55.58 – Brian David Crane

And, uh, You want to talk about that? like because what I know of you is now you are certainly no longer living in New Orleans.

00:13:59.16 – Billy Bosch 

Yeah, sure.

00:14:06.41 – Brian David Crane

I think you also decided New Orleans was not the right place to grow as an entrepreneur.

00:14:12.73 – Billy Bosch 

Yeah, I look, I love New Orleans as a city and I’m from Baton Rouge, love, love, you know, South Louisiana in general. The challenge is it’s very tough to raise seed capital for a consumer products business there.

00:14:26.26 – Billy Bosch 

And other businesses have done it. So, hey, look, I’m not saying it can’t be done, but I found it really challenging and I had an opportunity um after I was in this five year relationship and, you know, broke up, we broke up and I kind of just needed to clear my head and New Orleans is a bit of a small town for like a couple to still be running around close to each other with.

00:14:45.45 – Brian David Crane

You bump into our restaurants and whatnot.

00:14:45.29 – Billy Bosch 

And I had a friend invite Yeah, exactly. yeah She moved like three blocks away and I was like, oh my gosh, come on. ah but So I got it invited by a guy that was a mentor of mine who wanted to be an early investor and iconic out to Southern California. And he’s like, look, man, you just got up and break up, come clear your head, come to Southern California. You can stay on my couch and just see if you can get this product at some stores because it’s going to be tough, tough going to Louisiana. I mean, look, Louisiana is a few million people.

Moving to California: Scaling a Health and Wellness Brand

00:15:13.70 – Billy Bosch 

California alone is like 56 million people. So it’s just a huge market. So I went out there literally with a piece of luggage, went out there for what was supposed to be a two to four week trip and ended up staying out there for, you know, a few years part time, um you know, cause I was still kind of in Louisiana part time as well. Just going out there, selling the product, getting into stores, building a team, raising money. But what I found was it was a lot easier to raise money when you’re in the network of Southern California ah versus in South Louisiana.

00:15:46.56 – Billy Bosch 

And that’s true for a lot of states. you know It’s like being in New York, you know you’ve got more access to capital in these big markets.

00:15:49.77 – Brian David Crane

Think so

00:15:53.49 – Brian David Crane

Yeah. As part of, I think why, uh, you still like going back to Southern California is because it’s still maybe ground zero or one of the pot top places in the world for CPG brands, right?

00:16:04.18 – Brian David Crane

I know Austin, Texas as well.

00:16:04.93 – Billy Bosch 

Yeah.

00:16:05.91 – Brian David Crane

And you also like Austin for a similar reason.

00:16:09.66 – Billy Bosch 

Yeah, Austin, I would say for natural food and beverage and and kind of wellness products, it’s like Austin and Los Angeles are kind of the hotspots. And you get exceptions like Miami’s probably a mid market for that.

00:16:18.70 – Brian David Crane

Yeah.

00:16:21.86 – Billy Bosch 

San Diego is kind of in your market for that. New York’s certainly a place, Chicago. But I mean, that the big spots are certainly the west side of l LA and Austin.

00:16:30.05 – Brian David Crane

No

00:16:30.07 – Billy Bosch 

Those are great places for anything health and wellness.

00:16:33.91 – Brian David Crane

And what, and how, and and post iconic, what did it look like as far as you, how much time did you take off after iconic before you started on YouthRx?

00:16:34.05 – Billy Bosch 

Yeah.

Transitioning from Iconic to Longevity and YouthRx

00:16:42.12 – Brian David Crane

And you want to share this spreadsheet that you put together that was kind of the genesis for YouthRx?

00:16:43.02 – Billy Bosch 

Yeah look i took a

00:16:49.32 – Billy Bosch 

Yeah, yeah, totally. I mean, I, it’s funny during this process as, as people can have either seen or experienced with startups, it’s these total extremes of emotion, you know, people kind of pick, I don’t have kids, but people compare this to having kids are like, how do I don’t describe it? It’s like the best times and the worst times, right? It’s like being single. You’re just kind of in this mid-range. Um, and then you’ve experienced these all-new extremes, and that’s kind of, like, it’s a bit addictive with businesses. You know, it’s like,

00:17:16.12 – Billy Bosch 

Now I’m hooked on the extremes to have a job and just be in some kind of great middle ground. that’ It’s not for me. But I had some amazing ups, wedding business plan competitions, seeing products get on the shelves at Whole Foods, things like that, which are these big time you know accomplishments that felt really good.

00:17:32.96 – Billy Bosch 

And then I had challenges where I got pushed out of the CEO because the people that had funded the company and it was their right to do this, didn’t agree with my vision on where to take it.

00:17:43.62 – Billy Bosch 

And so they brought in a new CEO. And that was, that was really tough for me. I mean, I ended up getting shingles from that. And so I had this massive kind of health issue where like half my face was paralyzed for Bill’s palsy linked to shingles.

00:17:56.84 – Billy Bosch 

Um, you know, I had this bad ear infection, uh, I have kind of rashes on my body and all this kind of stuff. And the doctor’s like, what are you doing? And I said, a little bit of stress right now, I guess.

00:18:04.89 – Brian David Crane

Congratulations, right?

00:18:08.01 – Billy Bosch 

And, uh, he’s like, yeah, well, if, if you want to heal yourself, you’re going to have to deal with stress. So, you know, that was probably right, kind of in the middle of COVID. And so around, you know, 2020, 2021, I really did a deep dive on myself to figure out, okay, like this is crazy.

00:18:24.41 – Billy Bosch 

I’m not well running a wellness company. Like, how can I, how can I like to fix this? And so then.

00:18:31.22 – Brian David Crane

Squared that incongruency let’s say.

00:18:32.94 – Billy Bosch 

Exactly, exactly. And that began this journey into, you know, what is longevity? You know, aging is now recognized as a disease. What type of protocol should I put together for myself? And it’s, you know, the last, you know, four or five years, I’ve really been going super deep on this to figure out, okay, like, How can I do this in a practical way?

The Science Behind Longevity: Billy’s Approach to Anti-Aging

00:18:52.50 – Billy Bosch 

And it’s, you know, It’s great to see people like Brian Johnson raising awareness around longevity, but like, I don’t want his life. I don’t want to eat fast every day. I don’t want to have to possibly get blood transfusions from my child.

00:19:02.30 – Brian David Crane

Is he doing it?

00:19:04.01 – Billy Bosch 

I think things like this. Like, Yeah, man, he’s doing like blood swabs for this kid and testing all the food he eats and eats like once a day, like a bunch of like plant food, which hey man, be a vegan if you want, but I like eating, you know, well-sourced meat and animal protein, a lot of vegetables.

00:19:22.11 – Billy Bosch 

So it’s just, I want to be in the sun too. Like, you know, it’s, it’s just like, I want to live more like, I want to enjoy my life. It’s about having life in the years, not just having years.

00:19:31.94 – Brian David Crane

Value

00:19:33.57 – Billy Bosch 

So, that’s kind of been my perspective and that’s what’s been infused in this new company and product. And that’s, I also do like some more of a kind of concierge thing, but like for a small group of people, I do long like longevity coaching and, you know, help them figure out how to reduce their age by like, you know, five to 10 years and give them years back. A lot of times, it’s like entrepreneurs that come to me and say, hey man, like,

00:19:58.08 – Billy Bosch 

I’ve just left it all on the field with my business. Like I neglected my body, I neglected my family, I neglected all these things. So you can’t go back and reverse things, obviously, but I can give people healthy years back. I can infuse their lives with some youth so that they can make up, in a way, at least make up for some lost time there.

00:20:18.20 – Brian David Crane

I think you told me a story a year ago or whatnot where when you would go back to Louisiana, or you’d see some of the guys that you went to school with you that you know they’re in their 40s as well and they look really beaten up right, and they’re still um yeah getting after it on the weekends drinking doing whatever and they would look at you and be like Billy I need you to know I need some of what you got.

00:20:30.17 – Billy Bosch 

Yeah.

00:20:46.23 – Brian David Crane

Your health or, you know, they were kind of joking, but I think they also recognized that they were not headed in the right direction.

00:20:52.94 – Billy Bosch 

Yeah, yeah.

00:20:53.56 – Brian David Crane

Did those guys come to you, or is it almost entirely entrepreneurs, or like who’s who’s reaching out to you for this concierge stuff?

00:20:59.85 – Billy Bosch 

It’s a threat. Yeah, so the people that reach out to me, those guys are more reaching out to see, like, hey, what supplement are you taking? Give me a quick fix. And that’s not the quick fix I recommend. But I always say, look, if you’re gonna take one, I’ll tell you what works for me. Really, you should be doing it based on your blood work. ah, But if you want some anti-aging kind of supplements that are, like, I take these regardless of my blood work stack, because it’s not something it’s gonna be like naturally occurring, um, then cool, I’ll put together a mix for you, which I’ve done.

00:21:30.94 – Billy Bosch 

And then a lot of people that reach out to me, it’s people in my networks like EO and YPO and other entrepreneur groups like we’re in that come to me and just say, hey, look, man, like you look great.

00:21:41.35 – Billy Bosch 

What are you doing that I’m not?

00:21:42.12 – Brian David Crane

Yeah.

00:21:43.86 – Billy Bosch 

And that happened at one of them, we have a Christmas center where you kind of, or sorry, I should say Christmas lunch in New Orleans, I do with some buddies.

00:21:44.21 – Brian David Crane

Yeah.

00:21:49.93 – Billy Bosch 

And when I’m sitting across the table, and he probably looks 10 years old with an idea, and he says, man, like, What are you doing that I did? Like, where did I take a wrong turn? Because clearly, we’re in different places right now. Like, you know, and look, I don’t look perfect, but I put a lot of work on my body.

00:22:06.68 – Billy Bosch 

My diet, avoided a lot of things and probably could have had a lot more enjoyment, uh, you know, eating and drinking certain things, but like, I’m trying to play the long game here and balance things out.

00:22:16.94 – Billy Bosch 

Um, but yeah, a lot of the people that come to me, their executives or CEOs have just neglected their body and other elements and people in their life. And they’re coming to me to get more time back.

00:22:28.47 – Brian David Crane

Got it. Yeah.

00:22:29.21 – Billy Bosch 

Yeah.

00:22:29.76 – Brian David Crane

And they, and they, and they look at your skincare and go, your skincare regime, go, Hey, your skin also looks really good.

00:22:29.69 – Billy Bosch 

Yeah.

00:22:34.36 – Brian David Crane

Right. That’s also part of it.

00:22:35.10 – Billy Bosch 

Right.

00:22:36.15 – Brian David Crane

Yeah.

00:22:36.05 – Billy Bosch 

Yeah. Yeah. And it’s not just genetics.

00:22:37.11 – Brian David Crane

Um, I know.

00:22:37.85 – Billy Bosch 

I mean, uh, my brother takes great care of himself, but you know, he worked a lot of years out in the sun, uh, and maybe didn’t use as much, you know, facial protection and things like this.

00:22:38.67 – Brian David Crane

I think he’s older.

00:22:46.50 – Billy Bosch 

And he’s nine years younger. And some people, you know, when they see us, uh, you know, out and they’ll say, are you guys twins? He looks older. And I’m like, dude, he’s nine years younger when I’m awake.

00:22:59.26 – Billy Bosch 

I never let him live that down. That’s great. Yeah. Uh,

00:23:05.45 – Brian David Crane

Out of curiosity, what’s in this longevity stack that is recommended for everyone, regardless of the blood work that you touched on?

00:23:15.11 – Billy Bosch 

Yeah, so really, it’s what’s ah at the bottom of the stack, you know, so the way the supplement regulations are worked out, you have to kind of list your, your, your, like vitamins at the top, and then like the other kind of like non, we’ll say nontraditional stuff in the bottom. And so essentially, like,

00:23:36.26 – Billy Bosch 

That bottom part is the important stuff because you can get a lot of the first, you know, the top half of the ingredients you can get and, let’s say, like a multivitamin or take things.

00:23:38.98 – Brian David Crane

Okay.

00:23:44.38 – Billy Bosch 

So we’ve got the basics like, you know, vitamin C, vitamin D3, vitamin K2, all functional doses of the vitamin stack, magnesium, um, you know, the Colleen, which is good, but you can get the Colleen you get from eggs.

00:23:57.03 – Billy Bosch 

So this other stuff you can get from your diet. Um, now where things, where things are different, where a lot of things you’re not going to necessarily get these dosages in your diet, things like creatine. glycine You know, creatine is neuroprotective. Glycine is great. Antioxidant. We’ve got NR. NR you’re not going to find, like, out there naturally occurring in the doses you need. Spermodine, L-theanine, hyaluronic acid, calcium, alpha-ketoglutarate. These types of things I’ve personally sourced because when I look at the data from the biological age testing companies, um, some of them will disclose, and some of them I have inside info from.

00:24:33.81 – Billy Bosch 

And they’ll still see, you know when if Brian sends in his test for biological age testing, they’re going to ask you what supplements you take. And you’re gonna say, I take X, Y, and Z, or I don’t take anything, right? And so they have all this collective data analysis of, okay, what supplements people are taking that are driving the lowest biological aging and also driving the slowest pace of aging. So it’s things like glycine, NR, CAKG, you know, spermidine’s another one. So, like I said, okay, let me get some really meaningful ingredients because typically, you’ve got to buy all these things separately and put them all in the stack.

00:25:09.62 – Billy Bosch 

And the other thing, the way this formula works is it’s going to be like an iPhone.

00:25:11.01 – Brian David Crane

Thank you.

00:25:12.86 – Billy Bosch 

It’s always going to update. So this isn’t the formula we’ll have forever. If I see something that’s more effective, I’m going to swap it out. I’m always going to be kind of tweaking things. So that’s the idea behind, yeah, the brand.

00:25:23.85 – Billy Bosch 

It’s called YouthRX. So like the prescription for youth. And this is our daily longevity mix. So some people may be familiar with a greens mix, like athletic greens. You know, it’s kind of like that, like all in one mix, but there’s no greens. It’s just longevity supplements and ingredients, right? So we take that premise and that style of a product and just make it easy. So people take a scoop of powder, mix it with water, and make a deal. And I’m like a chronic oversimplifier as you probably know, we’ve hung out a ton.

00:25:51.03 – Billy Bosch 

I’m just like, yeah, we’ll just take this and do this. And people are like, what? It’s not that easy, man. I’m like, it could be. It could be. I always say we’re living in a world where people are landing rockets backwards from out of space. Not one company, but two companies, probably three now. um So if that’s possible, like we could make some innovative products.

00:26:10.14 – Brian David Crane

And so this is meant to be taken in the morning, first thing on an empty stomach.

00:26:13.22 – Billy Bosch 

Yeah, ideally in the morning, I mean, you can take it in the afternoon. It’s, it’s, it doesn’t have a bunch of like, uh, accelerants in terms of energy. It doesn’t have any caffeine or anything. So, uh, I don’t think it’s going to help with sleep necessarily.

00:26:24.62 – Billy Bosch 

Uh, so it would take it right before bed, but I think anytime during the day is great. I usually take it first thing in the morning.

Daily Routines for Health Optimization: Fitness, Diet, and Supplements

00:26:30.53 – Brian David Crane

Yeah. Well, I remember talking with you at one point about your morning routine, which

00:26:31.20 – Billy Bosch 

Yeah.

00:26:35.77 – Brian David Crane

I don’t know if you actually are taking YouthRx first thing in the morning because what I remember you saying was you’re you get up and you don’t have anything, you might have water for the first hour, two hours.

00:26:46.64 – Brian David Crane

You go to the gym, you do a sauna session called plunge and you’re fasting for the first, how long are you fasting in the morning and when do you actually break your fast and are you breaking it with YouthRx?

00:26:50.37 – Billy Bosch 

Yeah.

00:26:57.60 – Billy Bosch 

Yeah, I’ve done a few different fasting protocols. For years, I was doing intermittent fasting, so I was stopping dinner, stopping eating, you know, around seven, and then I would start eating around 11 or 12 the next day.

00:27:09.79 – Brian David Crane

The following morning, yeah.

00:27:10.62 – Billy Bosch 

And then I found that I actually got better results in terms of toning up and having a leaner body with better muscle mass.

00:27:23.23 – Billy Bosch 

By doing, like, basically, waking up in the morning and just doing a 12-hour fast, which is pretty normal. And then I just start with protein and water. I literally have protein powder and water in the morning, and I sometimes have a little fiber in there. And then I literally just go to the gym after I drink that workout. And then I pick up my eating schedule after that. So I’ll come in from the gym, have some youth RX, and maybe like some green tea or something.

00:27:48.62 – Billy Bosch 

And then I’ll eat around 10-30-11 and I’ll have a lot of egg whites. I try to get low dietary cholesterol. For some people it doesn’t affect me. Dietary cholesterol has a big negative impact on my actual cholesterol levels. So I go pretty low on egg yolks and you know, fatty meats and things like this. But I like some lean breakfast meat, egg whites, and you know, like some fruit, some stuff like this. And then in the afternoon, same thing, another 40 grams of protein, some kind of afternoon light meal, and then dinner I have around six. So that’s kind of the eating schedule, and I always try to stay in a calorie deficit.

00:28:24.13 – Billy Bosch 

So if my resting metabolic rate, which is how many calories you have, your body burns just like sitting on the couch. Let’s say mine’s around 2000 and I burn an extra thousand working out each day, then I’m going to keep my calorie count around 2000 and I want to target my body weight, like my ideal body weight and grams of protein. So if I want to weigh 175 pounds, I want 175 grams of protein. That’s how I look at it. Yeah.

00:28:49.58 – Brian David Crane

Interesting. So the 175 grams of protein is part of the 2000 calories that you’re consuming. It’s not 2000 plus the one 75.

00:28:55.32 – Billy Bosch 

It is exactly. So it’s a protein-heavy, uh, macro load.

00:28:58.66 – Brian David Crane

Yeah.

00:29:02.11 – Billy Bosch 

So essentially that protein is going to fill you up, too. Cause if you had a very low protein, high carb diet, then maybe you’re not as full but think about this. if’ Let’s just say rotisserie chickens, maybe a hundred grams of protein, right?

00:29:13.33 – Billy Bosch 

So if you have a couple of rotisserie chickens during the day, you’re going to be pretty full. Am I right? ah

00:29:19.22 – Brian David Crane

Yeah, I mean, I don ah yeah, I don’t know people who need a couple, but yeah, yeah.

00:29:21.73 – Billy Bosch 

Yeah, versus a bag of chips is probably the same amount of calories. You have a bag of chips or a rotisserie chicken, which one’s going to be full. No, So that’s been helpful because I’m a snacker.

00:29:28.79 – Brian David Crane

Yeah.

00:29:30.68 – Billy Bosch 

I grew up snacking, love snacking, and easily fall victim to it. So it’s a snack attack, right? And I found myself in this world of healthy, you know, healthy foods.

00:29:41.88 – Billy Bosch 

I was overindulging on all this like healthy food from whole foods. Uh, I was actually putting on weight. Like I probably had this Karen another 15, 20 pounds. I didn’t need to. And I cut it down by being in this calorie deficit and like cutting out the snacking.

00:29:55.98 – Billy Bosch 

Cause I was eating like a lot of nuts and I was eating healthy chips and I was eating like all this other crap and it just, all the calories were adding up.

00:30:04.95 – Brian David Crane

Interesting.

00:30:05.06 – Billy Bosch 

Yeah.

00:30:05.63 – Brian David Crane

So that’s, so yeah. Okay. So calorie deficit plus your, uh, your weight and protein, and then you’re able to maintain your body mass. That you’re not actually losing weight though, even though, even though you’re consistently in a calorie deficit, uh, every day.

00:30:20.75 – Billy Bosch 

Yeah, no, I’ve stabilized my weight. I’m six feet tall. My weight’s around anywhere between 170, 173. Uh, and people say I look bigger now in terms of size and muscle because a lot of guys are afraid of losing muscle and women are the opposite.

00:30:27.82 – Brian David Crane

Yeah.

00:30:35.87 – Billy Bosch 

They’re afraid of gaining too much muscle a lot of times. And so for me, like people will say, I look bigger now at 173 or something than 185, which is kind of crazy.

00:30:46.85 – Billy Bosch 

But it’s just like how you shape your body and how you layer on the muscle and tone up your body. Yeah.

00:30:52.95 – Brian David Crane

And how do you keep, as you’re traveling, kind of tell people how much you’re moving around. Like, how do you keep a morning routine going as you’re bouncing between cities and continents?

00:30:58.79 – Billy Bosch 

Yeah

00:31:04.39 – Billy Bosch 

Yeah, it’s a real challenge.

00:31:05.69 – Brian David Crane

Have a little bit.

00:31:05.51 – Billy Bosch 

Um, I find it helpful to stick with a few staples because I’ve had this, I think I told you at one point, my morning routine was so ridiculous because that took kind of a year off to just figure out what the heck I wanted to do after iconic.

00:31:17.87 – Billy Bosch 

And, you know, I was still working. I was just working on random projects. You know, I want to create an EMF through Fanny pack. I want to create. A water bottle that you know has all these special features or who knows what, a bunch of crazy products. That was like my mad scientist year. And so I had this really robust morning routine, which was basically like wake up, you know meditate 10, 20 minutes, then I would journal, then I would like have a cup of tea, then I would go, I would do some stretching, then I would go to the gym and do a cold plunge for three to five minutes, then rinse off, put some clothes on, go do some more stretching.

00:31:53.36 – Billy Bosch 

Start my weight routine, maybe finish with, like, getting my steps in on the treadmill, uh, get up to like 8,000 steps and not get, you know, at least 12 by the end of the day. Um, and, but after that morning routine, dude, it starts at 6 AM and ends at like 11 AM.

00:32:09.18 – Billy Bosch 

There goes the day.

00:32:10.79 – Brian David Crane

Yeah, yeah.

00:32:10.86 – Billy Bosch 

Plus, I’m cooking and eating food along the way. So, uh, it wasn’t, it was super productive for me. So I’ve curtailed that quite a bit. All of all, the busy dads out there are just like, I hate this guy.

00:32:23.47 – Brian David Crane

Well, they’re just so they’re going like, I was like, that sounds amazing. I don’t know how I would make that work for my life, but yeah.

00:32:30.10 – Billy Bosch 

Yeah, I know. So that has since been curtailed to what’s been the most effective for me personally, it doesn’t say this works for everybody else, but I wake up, and I still do some journaling. I have a gratitude journal, um, you know, that I used to think was like, you know, a ridiculous thing, but it’s a good way for me to get thoughts out and start with a positive mindset.

00:32:48.31 – Billy Bosch 

Um, so I do that. That’s from intelligent change. They’ve got a great kind of day planner as well that I use, but I start

00:32:55.38 – Brian David Crane

Alex Icons Company.

00:32:56.90 – Billy Bosch 

Yeah. Yeah. Uh, great, great guy. So, I will start with that journal. Um, and then I actually do a meditation first for 10 minutes, and if people are like, I don’t know what to do, where I start to just go on YouTube and look up, Joe dispenses a 10-minute meditation.

00:33:07.91 – Brian David Crane

Hmm.

00:33:09.56 – Billy Bosch 

There’s a ton of these things or something that style and it’s just, it’s a guided meditation. It takes 10 minutes. You can play it on YouTube super easy. And then I do my journaling for, like, ah, literally, it was called the five-minute journal.

00:33:20.43 – Billy Bosch 

So it’s like five minutes of journaling, getting thoughts out of my head. Um, and I actually have my planner next to that in case I need to do anything like Here’s to use for the day. Just while I’m thinking about stuff to get it out of my head, I have my protein shake while I’m doing that, and then I literally just walk to the gym So I’m starting to get my steps in as I’m walking to the gym and that’s whether I’m in Miami or any other city I’m gonna go find a gym to walk to, and if I don’t have a gym I’m gonna go for a run or walk outside, but I want to get movement in but within the first couple hours of the day because like I There’s always even a few stuff to do it. But if you do it right away, then like you’re already ahead of the game. And you can just cross it off the list. And I know I’ll be happier at the end of the day if I had a workout than if I didn’t. So if I start with that, that’s one big win for the day.

00:34:03.74 – Brian David Crane

And what do you like when you have dads who come to you for some of this coaching, you know, yeah I’ve got a young daughter at home for a year and a half. What do they do? How do they make that work with kids?

00:34:16.74 – Billy Bosch 

So that’s a great question. I like to explain things with stories. There was a guy at Shell.

00:34:22.09 – Brian David Crane

We’re from the South, I get it.

00:34:23.88 – Billy Bosch 

Yeah, it will remain unnamed, but he was also from Tennessee, one of your King Ken folk. And this, this guy, probably your cousin, this guy had four kids. He was, uh, lived kind of in a rural area, had kind of a big farm out of those grass with the tractor. You know, when you have a track, you have a big yard. And so he caught his own grass, you know, had four kids married.

00:34:47.35 – Billy Bosch 

And this guy was yoked. I mean, he was so, he looked like, you know, Arnold in his prime. And, uh, and he was also our number one sales rep globally on a regular basis.

00:34:54.04 – Brian David Crane

Hmm.

00:34:59.15 – Billy Bosch 

And I was just like, I pulled him aside, I pulled him aside in one of our team meetings and I said, man, how is this even possible?

00:35:00.64 – Brian David Crane

Dialed in.

00:35:06.32 – Billy Bosch 

Like, I’m 25 years old, and I feel like I don’t have time to do all the stuff you’re doing, let alone just to work out routines. And he said, let me explain working out and how that works. I said, please do. Because you’re traveling around, you’re getting all these workouts in. He said, Billy, how often do you brush your teeth? I said, every day. He said, just once a day. I said twice a day. He’s like, how often do you skip it? I said I don’t skip brushing my teeth.

00:35:27.21 – Billy Bosch 

He said, okay, sounds like that’s a priority for you. I sai it is. He’s like, that’s how I look at working out. Working out is like brushing my teeth. If I want to be a great dad, if I want to be a great sales guy for the company, if I want to be all these things, the first thing I need to do is honor the commitment to myself to go invest in my body. And it’s like compound interest, right? It’s better to invest early.

00:35:49.48 – Billy Bosch 

And at any point that it is to invest much later. So that’s how we did it. He’s like, sometimes I get less sleep. Sometimes I have less time to do other, other stuff, but I always find a way to work out.

00:36:00.37 – Billy Bosch 

You know, I always prioritize that. And there are some little hacks, too. Like if people do it, a lot of business travel, I always do this. I booked at a hotel that’s got a decent gym, not some like a treadmill and like a bench, and that’s it.

00:36:12.69 – Billy Bosch 

It’s got to have some half-decent gym, and I make sure when I check in that my room is by the gym because I know if I’m passing it, I’m more likely to go. So I make things as convenient for me as possible.

00:36:23.15 – Billy Bosch 

So those are always priorities when I’m booking stuff, and I just tell people that if I need to block off time on my calendar, I don’t want people to fill up my calendar. I just say look, this is I’m gonna be working out in the morning. So that’s that, you know, kind of unapologetic about it.

00:36:33.17 – Brian David Crane

Yeah. Yeah.

00:36:36.64 – Brian David Crane

And he, but how was he doing it?

00:36:36.49 – Billy Bosch 

Yeah.

00:36:38.04 – Brian David Crane

He was just basically twice a day here. It was a commitment to himself, and he didn’t need to do it twice a day with his precious teeth, but he was able to.

00:36:41.86 – Billy Bosch 

Yeah, it was a commitment to itself to work out once a day, every day, to do something.

00:36:44.83 – Brian David Crane

Yeah.

00:36:46.01 – Billy Bosch 

And it doesn’t mean every workout’s an hour or 20 minutes.

00:36:47.16 – Brian David Crane

Yeah.

00:36:48.37 – Billy Bosch 

You know, most of them are probably an hour, a lot of them may be 30 minutes, but always honoring that commitment of 30 to 60 minutes a day. I mean, you’ve got 24 hours a day. Everybody can carve out 30 to 60 minutes to do something active.

00:37:01.15 – Billy Bosch 

And so I really push people to prioritize that.

00:37:01.52 – Brian David Crane

Yeah.

00:37:07.21 – Brian David Crane

That’s cool. Good advice.

00:37:09.57 – Brian David Crane

Yeah. Um, let’s talk about some of the other experiments that you’ve done. Some, like you, did some dry fasting. I think you also maybe try and, um, were you trying like taking poop pills or some gut health stuff?

00:37:23.09 – Brian David Crane

Uh, I don’t know.

00:37:23.94 – Billy Bosch 

I ate a lot, right? Just so you know.

00:37:25.99 – Brian David Crane

Like, I don’t know. There were some, I was doing some research for this episode.

00:37:30.21 – Billy Bosch 

Ah

00:37:32.25 – Brian David Crane

Uh, I don’t know. I thought there were a couple of other rabbit holes you’d gone down.

00:37:35.59 – Billy Bosch 

I’ve gone down a lot. So, so yeah, so at a high level.

00:37:37.67 – Brian David Crane

Yeah. So something that works and some of them that don’t work.

00:37:38.66 – Billy Bosch 

and that that

00:37:41.02 – Brian David Crane

Let’s put it that way. You know, like that.

00:37:43.01 – Billy Bosch 

Yeah. Yeah. We can do, debunk stuff that doesn’t work, you know, fact or fiction. Um, yeah.

Unconventional Health Hacks: What Works and What Doesn’t

00:37:48.87 – Brian David Crane

But drinking your own urine. Does it do it as it has health benefits?

00:37:53.86 – Billy Bosch 

Is it proved?

00:37:55.36 – Brian David Crane

Yeah, I don’t know. I have friends who’ve done it.

00:37:55.92 – Billy Bosch 

No, it’s, it’s not, it’s not, I wouldn’t suggest drinking red urine to be clear. Um, you know, the poop, the poop pills is an interesting thing. Um, I have not personally done it, but I know people who have done it and have had great success.

00:38:08.80 – Billy Bosch 

So essentially, there have been studies, and I’m going to go high level on this because they don’t have it in front of me, but essentially the studies on basically like what happens when people are are basically sharing the same microbiome. And a lot of that comes from, like, sounds gross, but fecal material. Not everybody washes their hands well and thinks he’s scattered around the house. So this is the bacteria world we live in.

00:38:29.52 – Billy Bosch 

So they look at houses of overweight people and houses of thin people. And basically, like the thin people, if a fat person moves in or an overweight person moves in, then they tend to get thinner and vice versa.

00:38:43.83 – Billy Bosch 

If, like, you know, let’s say a thin person moves into an overweight house, then they tend to get overweight because the microbiome shifts. So the premise behind this,

00:38:52.33 – Brian David Crane

To match the majority, let’s say, like, yeah.

00:38:53.89 – Billy Bosch 

Yeah, yeah, exactly.

00:38:55.29 – Brian David Crane

Okay.

00:38:55.21 – Billy Bosch 

The premise behind these poop pills is to take the poop from a healthy-weight person and put that into the overweight person’s microbiome.

00:39:05.24 – Brian David Crane

Crazy.

00:39:05.96 – Billy Bosch 

And in a way, it does have that possibility.

00:39:06.33 – Brian David Crane

Okay.

00:39:08.08 – Billy Bosch 

It’s not a cure-all. People are looking for the magic pill, whether it’s Ozempic or a poop pill or something like this.

00:39:10.11 – Brian David Crane

Yeah.

00:39:13.42 – Billy Bosch 

You still have to put in the work. You still have to eat. You can’t eat donuts every day or a bunch of fried food or whatever. You still need to start cleaning up your diet. You still need to work out, but it does accelerate the process by, you know, doing this type of treatment. So there’s that. And then also, like most people, have leaky gut. I suffered from a leaky gut for a while. What does that mean? It means your gut lining should actually be tight like this. And when you take it something like an antibiotic,

00:39:39.40 – Billy Bosch 

It’s like a nuclear bomb. So I’m not saying you shouldn’t use antibiotics, but like they’re they’re definitely over-prescribed. And whenever you do use them, it just kills all the bacteria. So then your gut lining’s like this, right? So it’s just like a mesh. So all this stuff’s getting through. And if you have a leaky gut, then the food you eat a lot is leaking through and your body, you know, the food’s not supposed to be like in your blood from your intestines. So if that’s happening and your body’s attacking it, and you have all these autoimmune responses that I fought,

00:40:07.19 – Billy Bosch 

you know specifically psoriasis for like 20 years. And the doctor should say, here’s a cream, here’s a cream, here’s a cream. And I found this great gut health specialist um but ah you know a few years ago when he moved to Miami. And she said, oh, you have a leaky gut. We need to fix that. I said, okay, so what does that mean? Well,

00:40:23.34 – Billy Bosch 

We’re going to test your microbiome. So that’s a poop test where you know, poop in a little cup, send it off, and they say, hey, here’s what your gut looks like. Here’s the healthy bacteria. Here’s the bad bacteria you have. Here’s what you’re low and high on. And then you need, you know, ideally, some type of clinician to take you through a process to kind of reset that.

00:40:41.61 – Billy Bosch 

And so that’s the journey I went on that I’ve kind of learned how to do all this stuff. And essentially, it’s a bunch of supplements, but also adding things like kimchi and sauerkraut to your diet.

00:40:52.90 – Billy Bosch 

You know, it’s avoiding the bad things that are going to blow you up, like, you know, processed foods and alcohol and antibiotics and things like this.

00:41:01.47 – Brian David Crane

Antibiotics. Yeah.

00:41:02.50 – Billy Bosch 

Yeah and look, I’ll still take antibiotics if I have to, but I try to avoid them at all costs. It’s kind of like a last resort.

00:41:07.99 – Brian David Crane

Yeah.

00:41:10.22 – Billy Bosch 

Yeah.

00:41:11.09 – Brian David Crane

And what about things like you had mentioned earlier in the show talking about, yeah, that your body doesn’t deal well with fatty foods, right? Like that you have

00:41:21.65 – Billy Bosch 

High cholesterol.

00:41:23.04 – Brian David Crane

Well, but high cholesterol, but it was also like you knew based on the caloric content of food that it was going to impact you, whereas it wouldn’t impact other people. So, for instance, you know, Dave Asprey is famous for talking about bulletproof coffee, a very high, high-in-fat way to, you know, take in bulletproof coffee for those who don’t know it’s MCT oil or butter mixed with coffee.

00:41:48.31 – Brian David Crane

And I assume that wouldn’t work for you or it has some like.

00:41:49.82 – Billy Bosch 

Yeah. Not good for me.

00:41:51.67 – Brian David Crane

Significant downsides. Yeah.

00:41:52.76 – Billy Bosch 

Adverse effects. Yeah. So, one of the cool tests you could do now is a genetic test, and these genetic tests are pretty comprehensive. Essentially, what you can do is test things like, you know, it’ll, it’ll tell you, are you predisposed based on your genetics to have high cholesterol based on your diet?

The Power of Testing: Genetic Insights and Personalized Nutrition

00:42:09.70 – Billy Bosch 

Some people can eat egg yolks all day and red meat all day and have no problem for me. not so much. If I have a bunch of, you know, because I was doing this carnivore style diet for a while, a lot of red meat, things like that and leaner red meats, but still eating some fat, my cholesterol went to the roof, you know? Um, and that’s the only thing that has changed. So I’ve switched to more of a fish and chicken heavy diet with occasional red meat. You know, I’m talking to you from Columbia right now. So I had an amazing, beautiful grass-fed steak last night cooked in beef tallow. Uh, so I’m still going to like to splurge and have some meat here and there.

00:42:41.22 – Billy Bosch 

Yeah, but typically it’s a lot of chicken and fish and, you know, veggies and fruits and things like that. But that genetic test will tell you if you’re, you know, if that’s you, if you’re predisposed to that. And the other thing it’s going to tell you are things like a lot of people were fighting with hair loss, right? So people were taking min ax minoxidil and finasteride and all that. And it’ll tell you if you’re actually going to benefit from that based on your genetics. It’ll tell you a lot of different things about your body. So I encourage people to really start investigating using some of the technology out there with different tests.

00:43:16.57 – Brian David Crane

And this is the genetic test. This is something beyond just 23andMe. This is specifically, yeah, what’s the name of the test that you’re talking about?

00:43:21.35 – Billy Bosch 

Yeah.

00:43:24.81 – Billy Bosch 

There are a few we can put in the show notes. I’ll share some links. I don’t have any affiliations with these companies, but there are a couple I’ve tried that I really like. And then there are some other tests I’d recommend for everybody, like a gallery cancer screen. So, this particular test screens for 50 different types of blood cancer. Your doctor’s typically not gonna tell you about it, but I recommend it. Cause I’m like, if you could catch any cancer early, why wouldn’t you do it? And yeah, I think the cost is around a thousand bucks, but the cost is coming down every year. And I think it’s a great investment.

00:43:53.90 – Billy Bosch 

Again, no affiliate affiliation with that, but I think it’s a great test to get. Another one I recommend is called a mediator release test. So, that test for food allergies in your blood. And what I found was that I had this extreme reaction to things like coconut, and it’s sad because coconut is delicious. And what I found is when I cut that out of my diet and I cut lactose out of my diet, that my skin totally cleared up.

00:44:20.14 – Billy Bosch 

Right. And I wouldn’t have known that if I hadn’t done that test, and also, I had this massive sensitivity to gluten, basically celiac, um, that I developed over time. And I had no idea, no idea.

00:44:31.58 – Billy Bosch 

I used to think the whole gluten-free thing, which is ridiculous for people that were going just from a dietary standpoint, um, not having celiac, but now ironically, I guess because of the skepticism I had, the universe has given me this issue with gluten.

00:44:44.70 – Brian David Crane

Decided to give it to you.

00:44:46.03 – Billy Bosch 

Yeah.

00:44:46.57 – Brian David Crane

Yeah. Yeah. But on some of these things, are you able to, um, let’s call it, heal yourself? Or is this something where you basically say, I just can’t have coconut for the rest of my life?

00:44:57.73 – Billy Bosch 

So, in theory, once you seal your gut, you can heal yourself. I still haven’t gotten to that point. Gluten and coconut are just still really big red flags for me. So it’s not like I’ll die, but I’ll have massive skin inflammation.

00:45:06.87 – Brian David Crane

Yep.

00:45:09.76 – Billy Bosch 

So for me, it’s just not worth having them.

00:45:11.69 – Brian David Crane

Yep.

00:45:12.58 – Billy Bosch 

And, like, it’s not critical for the quality of my life. So, eventually, I would love to get my gut totally sealed, but it’s just, it’s tough to get all the way there.

00:45:17.38 – Brian David Crane

Yeah

Final Thoughts: Investing in Longevity and a Healthier Future

00:45:24.46 – Brian David Crane

And what is your, yeah, so YouthRx in this, let’s call it, decision matrix? Somebody comes to you, and they’re like, cool, Billy, you look amazing. Really happy with, you know, would like to do something like you’re doing or or whatnot. You say, start with these tests. You also need to be taking YouthRx. Like, what does it look like when they start on their journey?

00:45:46.87 – Billy Bosch 

Yeah, whether it’s me or someone else, the way I look at this is it’s all this stuff is super confusing, right? So, I really encourage people to find a guide to take them through the process. And you can go say, Oh, you know what?

00:45:57.92 – Billy Bosch 

I’m just going to Google it or chatGPT it or whatever. And you can do it, but it’s not the same as someone who’s already done all this stuff. It’s been the last 20 years going deep on it.

00:46:05.93 – Brian David Crane

Yeah, that the mentor you basically, yeah, that’s what

00:46:05.88 – Billy Bosch 

So again, Yeah. Yeah. Basically a mentor, coach, whatever you want to call it. And look, even me, like I still have trainers and stuff I work with and coaches. I think it’s totally valuable. So, um, you know, I think about it like that and you’re investing in yourself, your, your cars, like your body’s in your car. It’s the one year, the one you have for the rest of your life. So if you only had one car forever, it seems like you would put some money and take care of it.

00:46:28.35 – Billy Bosch 

And it’s crazy to me that people will go spend $100,000 or something like this on a car, but they get kind of cheap about what they’re going to spend on their body. And for me, there’s like really no limit to what I would put into my body in terms of, like, you know, investment, ah, because it’s like, this is what makes me money. This is the only one I have. So when, what we take people through is basically an initial diagnostic assessment.

00:46:51.50 – Billy Bosch 

Here’s a battery of tests based on your goals, but I don’t just shove it down people start by saying like hey, let’s evaluate where you’re at right now where you’ve been where you want to go and then we set health goals, based on that and maybe somebody says I want to reduce my age by 20 years. Cool. Let’s figure out what that looks like um, I talked to a guy today. He says, “Hey, I’m 24 but run this agency. I’m under high stress and losing my hair. And I’m willing to make this investment because I believe the investment in my health now is going to yield compound interest later.” And I’m like, man, you’re super smart.

00:47:25.24 – Billy Bosch 

So his goals are a little bit different, right? Reduce stress. He’s got cancer in the family, he has heart disease in the family. He just wants to get really ahead of it. He also wants to put some muscle on. Cool. So we can develop a plan and protocol for that. The first three months are more diagnostic and kind of laying the foundation of, like, okay, here’s the program. Here’s what you’re going to do from a resistance training standpoint. Here’s what your meal plan is going to look like. Let’s just get you accountable and make sure you’re following this and everything works, what supplements to take.

00:47:53.55 – Billy Bosch 

And then the next three months is more like dialing it in. Okay, so now we start to match for the process and figure out what this looks like from a full-on habit lifestyle change. And that’s the goal is to just really figure out how to jumpstart people and to a new lifestyle that’s going to be additive to their head, their health span, which is like how many healthy years not just your lifespan. Cause people, when I, you know, here’s an example when I I’m in a room speaking and I’ll say.

00:48:19.85 – Billy Bosch 

Who wants to live to 200 years old? Very few hands go up. It was a, okay, new question. Who wants to live to 200 years old, but feel and look like they’re 40? Most of the hands go up. Yeah. And so it’s not about living at 200 years old. It’s about how you live your time on this earth, feeling super able-bodied, very mobile, ah, you know, and and just so that you can maximize the enjoyment of life and also the impact you have in life with those around you.

00:48:51.74 – Brian David Crane

Be and feel that vitality, right?

00:48:51.84 – Billy Bosch 

Yeah.

00:48:54.42 – Billy Bosch 

Exactly, exactly.

00:48:56.32 – Brian David Crane

So what is that, what does that package or what does that coaching look like from you? Are you selling that, or is this something that just friends and family come like through your network?

00:49:05.65 – Billy Bosch 

Yeah. Yeah. Good question. It’s really just people in the network. I’m not like openly advertising or soliciting it. It’s me, and you know, uh, Dr. Emil is a friend of ours as well. So he’s the, he’s the MD side of it.

00:49:15.69 – Brian David Crane

Yeah.

00:49:17.51 – Billy Bosch 

Uh, I’m more of the lifestyle kind of biohacking side of it. Um, and so we kind of tag team it and figure out like, okay, what people need and where they want to go. But yeah, a lot of it’s just, it’s all inbound as people come into us and say, Hey, listen, you guys are in great shape.

00:49:32.08 – Billy Bosch 

You’ve already figured this stuff out, like I’ll pay you to kind of teach me how to do all this. So we kind of hold their hands and walk them through this program. We built out the protocol that it’s kind of customized by the person. So, the goal isn’t to have millions of people doing this.

00:49:44.90 – Billy Bosch 

You know, I’d love to just, you know, have products that benefit people and maybe some online programs, but for this, like high touch coaching, this is more kind of like, uh, you know, network only people.

00:49:56.37 – Billy Bosch 

I can reach out, but it’s not cheap because there are a lot of tests that are involved in it, and there’s a lot of time that Dr. Emil and I have to put into it to make sure people hit the goals that they set. But yeah, that’s kind of how it works.

00:50:09.67 – Brian David Crane

Makes sense. Got it. Is there a name for it? Or it’s strictly, yeah, Billy and Dr.

00:50:13.90 – Billy Bosch 

Yeah.

00:50:14.23 – Brian David Crane

Emil. Let’s call it.

00:50:14.82 – Billy Bosch 

Yeah. No, I mean, yeah, it’s a billion meals that look like a US program. No, the, you know, the, it may change right now. We’re just calling it an iconic life protocol. So, how do we help people have an iconic life?

00:50:24.94 – Brian David Crane

Yeah.

00:50:26.89 – Billy Bosch 

And what does that look like? Everybody defines that in their own way. Um, so that’s, that’s the idea behind it.

00:50:32.87 – Brian David Crane

OK, cool. And yeah, it’s pretty. It sounds ah so so excellent.

00:50:33.83 – Billy Bosch 

Yeah.

00:50:37.98 – Brian David Crane

Then, for those who don’t know, what is the story with Dr. Emil? Who is he?

00:50:44.10 – Billy Bosch 

Yeah, Dr. Emil is a really good guy. He got an MD. I’m 42. I think he’s 38. He got an MD in the UK. He’s a medical doctor and practiced for a few years and realized that he’s just treating a lot of people that were super unhealthy. He’s like, all these people that are sick that I’m treating, they’re just not healthy. If they were healthy, they wouldn’t be here.

00:51:07.14 – Billy Bosch 

So we kind of got frustrated with the way the system works and said, you know what? I just want to help people become healthy, which, unfortunately, is not necessarily the primary focus of a lot of doctors. It’s a lot like, you know, receiving the patients that are already having issues, in which we definitely need help as well.

00:51:24.33 – Billy Bosch 

But he said, hey, I want to focus on the health side. So he’s been health coaching for like, I don’t know, 15, 20 years. He also did some strength competitions, powerlifting competitions, the strongest man in the world competitions, where they’re like throwing boulders around and things like this.

00:51:37.79 – Billy Bosch 

He’s like 6’4″, 6’5″, like 230 pounds.

00:51:40.66 – Brian David Crane

Big guy.

00:51:40.85 – Billy Bosch 

He’s probably 275, then, just a massive human. But he’s also since then really leaned out, get into yoga, still does a lot of resistance training, but just like impeccable, you know, a physical specimen of a man.

00:51:53.51 – Billy Bosch 

And also, has done a lot of like mindset work in terms of, like, you know, how to actually enjoy life. So he brings kind of a unique ah you know, element to our partnership. And so that’s a little bit of background on him. He also is very familiar with stem cells. He’s kind of, by day a director of a stem cell clinic in the US called Springs Rejuvenation. So he does a lot of there like medical programming and things like that for stem cell and exosome therapy.

00:52:22.21 – Brian David Crane

Are you, as we’re talking now, you’re in Colombia. Are you also there in that, and is there a hub for stem cells or some of the? Yeah, are you doing anything on a regular basis when you’re in Columbia?

00:52:29.61 – Billy Bosch 

It is.

00:52:34.57 – Billy Bosch 

You know, I haven’t done any stem cells here. There’s a clinic I spoke with called Bioaccelerator that I’ve sent a few friends to. The clinic that I’ll be doing some stem cell therapy with next month is actually this one in the U.S.

00:52:48.73 – Billy Bosch 

Called Spring Rejuvenation. And when I looked at it.

00:52:51.68 – Brian David Crane

Than what he advises for.

00:52:53.07 – Billy Bosch 

Exactly, exactly. And for me, like I’m going to go where I get the best treatment, right? I mean, I don’t have a financial incentive to go to any of these places. So, I just want the best for myself. And so what I found is that, you know, I can get high-quality stem cells that have been vetted by a third party.

00:53:10.80 – Billy Bosch 

From a lab in the US and the US and there is a lot of regulation around it. Most people think they’re illegal if they’re not. They’re just like for research purposes and there’s some kind of way around it. You just have to find the right clinic with the right source and so they do stem cells and also exosomes. Exosomes are like a derivative of stem cells, as I understand it, and so you can kind of get both. They just have a bit of a different function.

00:53:34.22 – Billy Bosch 

But I’ll do an IV with Dr. Emil, because he’s gonna do the treatment as well on himself. And we’ll do that probably in late February. And the idea is like, as we age, a lot of age, you know, gray, gray hair, wrinkles, things like this, right? Fatigue, you know, lack of sleep, injuries that are prolonged, slower metabolism. A lot of this stuff, not all of it, but a lot of it can be traced to a decrease in stem cells, you know?

00:54:01.81 – Billy Bosch 

You know, when you look at kids and their ability to, ability to heal from something or just, you know, not get wrinkles and gray hair and all of this, it’s because they have so many stem cells and around 25, 30, our stem cell count starts to go down.

00:54:13.63 – Billy Bosch 

Right. And as it goes down, our bodies just start to fall apart. It’s like self-destruct mode. So how do we counteract that? Well, the theory was that cells.

00:54:21.57 – Brian David Crane

Take blood from our children like Brian Johnson does.

00:54:23.62 – Billy Bosch 

Yeah. Just drink your, drink your kid’s blood, you know?

00:54:27.50 – Brian David Crane

So sorry.

00:54:30.31 – Billy Bosch 

Vampire dad. No, but it’s like stem cells. It’s like you’re literally getting stem cells from umbilical cords that probably would have been discarded and you’re getting these stem cells infused in your body. And so it’s not ah by any means a cure-all, but people are seeing a lot of positive effects, whether it’s anti-aging, which I’ll do more for that purpose, just give it an IV.

00:54:54.62 – Billy Bosch 

Whether it’s, like, you know, rejuvenation of the scalp to get blood flow because a lot of hair loss is because people will experience a lack of blood flow in the scalp. So if you can regenerate the scalp with fresh blood flow and make the scalp skin younger, then you can actually regrow hair there. And a lot of the reason that you know these hair transplants fail is because they don’t solve the root cause, which is a lack of blood flow to the scalp. So it’s great. You get a bunch of hair put in your head, but then what? So one of the treatments that this clinic in particular, does.

00:55:27.44 – Billy Bosch 

Once people have hair replacement or, you know, the transplant surgery, they will make sure they bathe all the follicles and stem cells, and they’ll make sure they inject stem cells once a year in exosomes into the scalp for that rejuvenation, which makes total sense to me. So there’s, and look, it’s for injuries, it’s for skin health, there’s hair loss, there’s a bunch of different treatments. But I found that this clinic was great. There’s some other good ones around the world. I’ve just like, I didn’t feel as confident in the third party testing element.

00:55:58.59 – Billy Bosch 

When I was looking at places in a third-world country versus the US.

00:56:00.60 – Brian David Crane

Hmm. Yep.

00:56:03.24 – Billy Bosch 

So it’s not to say you’re not going to get quality treatment there. I just felt a lot more comfortable with this particular clinic in the US.

00:56:10.31 – Brian David Crane

it makes sense, yeah. Have you found something, too? You know, I’ve got more gray hair than you do, but you do have a couple of gray hairs, let’s be honest.

00:56:11.74 – Billy Bosch 

Yeah.

00:56:20.18 – Brian David Crane

Have you found something that is okay?

00:56:20.95 – Billy Bosch 

Dude, I started getting gray hair when I was 10. True story, a little girl found it on the bus.

00:56:23.91 – Brian David Crane

Yeah. What I was wondering was if you’ve stopped it. Yeah. I stopped it or maybe even reversed it.

00:56:29.07 – Billy Bosch 

Well, it certainly accelerated, you know, that you see these pictures of the presidents, you know, basically everybody besides Trump, Trump, like for some reason looks identical before and after the presidency, but all these other guys, it’s like, you know, you look at.

00:56:36.90 – Brian David Crane

I know.

00:56:40.76 – Brian David Crane

Yeah, Obama’s full gray after he came out of office.

00:56:42.11 – Billy Bosch 

Due to Obama, Bush, all these guys that went from like dark hair to like full gray and four to eight years.

00:56:43.72 – Brian David Crane

Yeah.

00:56:46.71 – Brian David Crane

Yeah.

00:56:47.90 – Billy Bosch 

Um, so. You know, I experienced a lot of that when I was running my business because in the later years, there’s just a ton of stress. So I noticed a lot more gray, my beard and my hair and all this.

00:56:58.95 – Billy Bosch 

Um, but in recent years, um, I’ve been accused of dying my beard and dying my hair. and things I think about. What? I mean, should I? No, I haven’t. And if I did, it’d be a lot of work because it’s like a little bit of a grave without all of it. And they’re like, exactly. That’s why I think you’re doing it. I’m like, what? No.

00:57:16.00 – Brian David Crane

Because it looks too good.

00:57:15.94 – Billy Bosch 

Like I know, right? You did just the right mix. I’m like, oh my God, this is way too much effort. I don’t care that much about what people think. Ah, so yeah, I mean, I have seen it slow.

00:57:27.58 – Billy Bosch 

I’m waiting to see if I can find a way to actually reverse it. But for me, like, as long as I can maintain the hair that I have, I’m super happy.

00:57:34.68 – Brian David Crane

Yeah, yeah.

00:57:35.16 – Billy Bosch 

If it’s gray or whatever, do I not care as much? But I do get a lot of questions on reversal of gray hair. And I know there’s been some biohackers trying different things, but I think it’s like the data is super light. you know I haven’t really seen anything really convincing on full gray hair reversal. Let’s not just die, of course. um So I have yet to see that accomplished.

00:57:58.40 – Brian David Crane

What’s one of the tools that you’re using for tracking your blood work? And what I ask is I use an inside tracker, you’re getting your blood tested on an assumption on a regular basis. And you’re curious to see how these changes that you’re making in your lifestyle and in your diet show up in your blood work as you and Dr. Miller work with people. Yeah, what do you guys recommend for storing this information and putting it into some place that actually makes it, uh, um, actionable?

00:58:30.10 – Brian David Crane

And I’m also, let me add a second part to that, which is I’m watching your hands, you’re wearing an aura ring. I’m wearing an aura ring. So you have another you know, piece of data that’s coming in. I think in Miami, you’re also using a smart mattress, like an Eight Sleep that is going to report to someone how your sleep was.

00:58:38.87 – Billy Bosch 

Yeah.

00:58:47.32 – Brian David Crane

Yeah, all these different data points are coming in. How are you able to synthesize them or keep track of them in a way that doesn’t give you more gray hair?

00:58:48.23 – Billy Bosch 

Yeah.

00:58:55.73 – Billy Bosch 

That’s actually what Emil and I do is kind of pull all this together for people because it’s all over the place. You know, I think that’s a full business opportunity to kind of aggregate all this data and pull it in for people and put it in something pretty like Inside Tracker, a great tool just for managing blood tests and things like this.

00:59:03.20 – Brian David Crane

Okay.

00:59:14.06 – Billy Bosch 

A lot of what I do is from day one, I was always just like putting all my medical tests in a Dropbox folder. And you could do some cool stuff with that if you’re interested. You know, like, I’ve done a chatGPT that I set up as like a doctor, um, and just like a functional medicine doctor specifically, and then loaded all my medical data in there and just had a bunch of questions for it. And it had to give me some issues, some assessments.

00:59:37.25 – Billy Bosch 

And I found it to be very accurate. But a lot of what we do as human coaches is figured out like, okay, what does all this data mean? And like, what are the important things to look at? So give me the data dump. Because right now we haven’t found a way besides AI to just put all this stuff and get a really comprehensive interpretation of what it means.

00:59:55.14 – Billy Bosch 

And so a lot of what we do is still just like, you know, very simple tracking of data on a spreadsheet and say, okay, here are the metrics, here are the KPIs, here’s what’s really important out of all these tests. Let’s track these things. Because a lot of people, it’s the same thing. It’s like, but look at hormones like testosterone and estrogen like a cholesterol level so let’s look at levels, at vitamin levels. Let’s see what’s going on here. And then we’re running some other tests as well. And there’s some more comprehensive things you can do. You can do a full body MRI. The challenge is there.

01:00:24.66 – Billy Bosch 

You start to potentially uncover risks that may be an issue and uncover risks that may not be an issue. And then you’re like, well, I got this little thing.

01:00:33.95 – Brian David Crane

I terrify you.

01:00:34.10 – Billy Bosch 

I should check it out. And you’re terrified.

01:00:36.03 – Brian David Crane

Yeah.

01:00:36.73 – Billy Bosch 

And then I got to get a biopsy and stick a needle into my liver and see what’s going on with this thing.

01:00:39.57 – Brian David Crane

Jeez.

01:00:41.61 – Billy Bosch 

So there are a lot of things that may result in unnecessary biopsies and things like that. But it’s also helped people figure out a lot of stuff that may be a red flag. But I think it’s a great investment for people to get a comprehensive blood work panel at least twice a year. And I always advise people to get additional things like a full cholesterol panel and a full hormone panel. Because a lot of times I say testosterone is higher low, cholesterol higher low. And I know you want a full lipid panel, and you want a full hormone panel and like to pay the extra 50 or 100 bucks or whatever it is.

01:01:13.93 – Billy Bosch 

And get that and then more importantly find someone that can interpret that for you whether it’s me or someone else ah even your you know your physician just like book a follow-up and like have them help you understand what’s happening here and if the person just says as you know just resolution number one get on a statin or a pharmaceutical let go see someone else doesn’t mean statins aren’t a solution for some people but there’s a lot of other ways you can address things like dietary changes and supplements.

01:01:42.98 – Brian David Crane

What about some of the other tools ah, like a blood pressure monitor or the continuous glucose monitor, both of those? Do you?

01:01:50.92 – Billy Bosch 

Yeah, yeah, I’ve tried the glucose monitors. I think it’s a good thing to test for a bit. You know I don’t think that people need those all the time unless they’re diabetic, but I think for people that don’t know, it’s like a little arm patch put on here. It’s got a needle and it kind of things up with your phone and measures.

01:02:06.88 – Billy Bosch 

You know your insulin levels and how you react to certain foods and things like that. For me, I found it a bit uncomfortable to wear. They’re getting smaller and smaller, but I would like to knock it off at the gym and things like that. One time, I hit it against the bar at the gym, and it just ripped halfway off.

01:02:23.59 – Billy Bosch 

Actually.

01:02:23.84 – Brian David Crane

Sounds painful. Yeah.

01:02:24.72 – Billy Bosch 

Yeah. Um, but you know, look, I think it’s a fun tool to use for like a month or two, just to kind of see how your body reacts to stuff, whether it’s like potatoes or spiking your sugar or who knows what.

01:02:35.59 – Billy Bosch 

Avoiding glucose spikes is a big thing for anti-aging, like avoiding sugar and avoiding glucose spikes. That’s what all the top anti-aging experts can agree on: sugar is the devil.

01:02:47.06 – Billy Bosch 

Sugar feeds cancer. Uh, sugar is just really bad news.

01:02:49.56 – Brian David Crane

Dementia.

01:02:50.57 – Billy Bosch 

Yeah.

01:02:51.79 – Brian David Crane

Yeah.

01:02:52.54 – Billy Bosch 

And then, in terms of other biohacking devices, sleep is a big thing.

01:02:52.80 – Brian David Crane

And what?

01:02:55.54 – Billy Bosch 

Sleep is probably the top element of maintaining a healthy longevity regimen of anti-aging and this kind of stuff. It’s because you’ll die without sleep.

01:03:07.51 – Billy Bosch 

You literally die. So you can go without water. We’ll talk about dry fasting in a second. But you can go without water for, you know, seven days up to a month sometimes. So if that’s the case, but you can’t live without sleep,

01:03:20.52 – Billy Bosch 

Let’s spend some money on sleep. ah, you spend. Who knows how much in a car? Let’s invest in a nice mattress. Let’s ideally know synthetic materials that are going to give you cancer later in life. The right temperature. you know. You’ve got technologies like a chill pad. You can set the bed to different temperatures on each side because you know this is always a problem with partners. You know I want it hot, I want it cold, blah, blah, cool.

01:03:46.78 – Billy Bosch 

You set the mattress at a certain temperature and forget it. Like you said, it’s certain to measure sleep quality and things like this. You know I don’t like to have too many electronics in the bedroom.

01:03:58.07 – Billy Bosch 

I’ll sleep with this. This one’s actually an ultra-human ring, so similar to Aura.

01:04:01.37 – Brian David Crane

Mm.

01:04:02.19 – Billy Bosch 

This is kind of their competitor that I’m trying out, but this gives me some good data. It just kind of dies quickly and only lasts like Aura for a couple of days. So I actually have this old-school Fitbit. This has been great for just sleeping steps because I had an Apple watch, but I found that I didn’t like getting the phone call notifications and texts, you can turn it off, but inevitably things still pop up, and it’s distracting.

01:04:24.30 – Billy Bosch 

So I want a kind of smart double watch. I just want to be able to see how many steps I have. I want to see the time and I want to be able to set alarms. And that’s what this Fitbit has. And it also does a really, really good job tracking my sleep. So I sleep with this on and the battery life is probably like five to seven days. So it’s less of a pain to charge than the ore. And I wear both of them now because I’ve had this for about a month and I’m comparing the data between the two to see what the differences are.

01:04:50.02 – Brian David Crane

Are they pretty close, the data?

01:04:51.56 – Billy Bosch 

They are, you know, they’re pretty close to sleep. The challenge is I don’t get proper notifications on the battery life. So a lot of times it misses the sleep data because it’s like, oh, didn’t have enough battery to record or who knows what on the ring.

01:05:06.92 – Billy Bosch 

And so I find the watch is much better for sleep. And I like to wake up and be like, what time is it? Do I need to wake up or whatever? So that’s been more functional for me. But I have also seen people that have chronic sleep issues and they have like a whoop or some other electronic device and they never take it off, which is common. And they take it off for like a week and they have amazing sleep.

01:05:29.54 – Billy Bosch 

So sometimes these devices we rely on to measure our sleep can actually induce anxiety and also create interference in our sleep patterns. So sometimes it’s good to just totally detox from electronics like for phones. I always keep my phone next to the kitchen on an airplane boat and my mom’s always appalled like what if something happens there’s an emergency. What am I going to do at 3 a.m.

01:05:51.77 – Billy Bosch 

Is there an emergency across the U.S.? Like, I wish I could be Superman and fly there, but, like, guess what?

01:05:54.58 – Brian David Crane

Yeah

01:05:57.08 – Billy Bosch 

I could do nothing, right?

01:05:58.95 – Billy Bosch 

So, we’ll talk about it in the morning, you know?

01:06:01.37 – Brian David Crane

Specific.

01:06:01.73 – Billy Bosch 

Yeah.

01:06:06.06 – Brian David Crane

What I’m hearing from you, though, is that you’ve got, let’s say, an allergy test, genetics test, gut health test, blood work test, those four. Maybe a fifth one for like the pre-cancer screening, the Gallieri.

01:06:15.23 – Billy Bosch 

Yeah.

01:06:21.73 – Brian David Crane

Is there another big one that I’m missing?

01:06:25.01 – Billy Bosch 

Yeah, so another thing I always encourage people to do is get a DEXA scan, which is a full scan of your body, and it scans your muscle mass, fat, all that kind of stuff. These things are a few hundred bucks, and a lot of the people that will do a DEXA scan will also do a VO2 max test, and that’s basically kind of like testing your cardio conditioning, right? You could do it on a rowing machine, you could do it on a treadmill, and that’s going to let’s just say that’s another 100 bucks or something. So, let’s say you invest 500 bucks, you get a DEXA scan, and you get a VO2 max test. Those are great things to do every six to 12 months, 12 months at a minimum, ideally every six months. And essentially like you’re getting a pretty good feel for like

01:07:02.59 – Billy Bosch 

What the layout of your body is in terms of fat muscle component composition and also what your cardio conditioning is because your VO2 max score is highly correlated to how healthy you are and how long you’re going to live and how healthy you’re going to live. So we mentioned DEXA scan, VO2 max, you know, those are at least every 12 months ideally every six months, blood panel, at least twice a year, ah comp extra comprehensive one once a year.

01:07:28.74 – Billy Bosch 

Genetic tests. You need that once in your life. You don’t let anybody convince you you need multiple genetic tests. Hopefully, your genes are not changing. The Galleri test, you could probably do that every couple of years. That’s the cancer screening for 50 different types of blood cancer.

01:07:43.46 – Brian David Crane

The Galleri test.

01:07:43.51 – Billy Bosch 

And then really you want. It is also like the gut health test, which is a microbiome test, and the MRT test, which is the mediator release test. You could probably do those two every year if you wanted. But once you know your food allergies, like you should you should be set for that for a bit. And then gut health is definitely going to change every year. or So do that once a year. Yeah.

01:08:09.34 – Brian David Crane

And have you seen anywhere that people go to get their sleep tested? And what I mean by that is that you have wearables that can tell you how you’re sleeping. But are there labs or are there places that you can go?

01:08:23.01 – Brian David Crane

You and I talked a couple of years ago about that you had a deviated septum, you found out about it somehow, and it impacts your sleep and your breathing.

01:08:28.55 – Billy Bosch 

Yeah.

01:08:30.60 – Brian David Crane

You know, would that be picked up in like a VO two max test? Or how does that you know, I have I have I have like sleep apnea in my family.

01:08:36.00 – Billy Bosch 

Yeah, actually what I had.

01:08:39.59 – Brian David Crane

So it’s something that I don’t know what causes it. Anyways, but yeah, it’s like it’s something that would be, the trackers are downstream of the sleep issues. And so how do you get something like above it, let’s say, upstream?

01:08:49.75 – Billy Bosch 

They are.

01:08:53.33 – Billy Bosch 

Yeah, I mean, there’s some labs that we put people in touch with that could do a sleep diagnostic where you go in the lab and sleep there, and they kind of test that, but I haven’t found anybody that does a lot of this stuff at your home yet. I think that’ll be another business that’s popping up in the next couple of years. How do we diagnose people? Maybe a company like Eight Sleep will jump ahead and figure this out. The deviated septum thing I actually found out when I went to an ENT, ear, nose, and throat doctor about my shingles because I had this vicious ear infection, and I didn’t realize, but…

01:09:22.65 – Billy Bosch 

The face paralysis was linked to it, but I hadn’t even really noticed it. I just thought my face was kind of doing something weird. And I walk in, he goes, my man, he said, you have shingles.

01:09:30.69 – Brian David Crane

But yeah.

01:09:32.17 – Billy Bosch 

I said, Oh God, what? Like what they talk about on the commercials for the old people, you know, like if you have shingles, take this medicine. And, uh, and he’s like, Oh yeah, you have shingles. You’re like, you have bells palsy in your face.

01:09:42.72 – Billy Bosch 

And he’s like, let me, he’s like, you’re going to throw it, right? They’re checking everything, and he looks at my nose. You like, Oh my gosh. You have a massive deviated septum. He’s like, how do you sleep?

01:09:50.04 – Brian David Crane

Hmm.

01:09:50.78 – Billy Bosch 

I said, I think I’ll sleep okay. He’s like, well, it’s because you’re a healthy weight. But if you’re overweight, you’d be snoring and wouldn’t be able to sleep in all this. So a big part of having a better sleep is maintaining a healthy body weight, um, and also just like, you know, having the right, you know, lifestyle to support behind it. But sometimes you have to do things like, you know, people have certain surgery to fix a deviated septum.

01:10:11.95 – Billy Bosch 

And there are things you could do. Like I’ve done the nose trips that I think I showed you at one point. Um, those are good things that I’ll do if I really need a good night’s sleep. Um, sometimes layer and melatonin because I’m typically low on melatonin. I wear red light glasses at night. So, that helps the body start producing melatonin earlier. Um, try to reduce fluorescent lights like I’m in this office right now, but you know, when it turns, you know, six o’clock here, I’m going to kind of dim the lights and do lamps and things like this uh put the red light glasses on all that fun stuff yep

01:10:40.45 – Brian David Crane

Yeah. And you’re wearing an eye mask and earplugs, I remember as well, right?

01:10:46.67 – Billy Bosch 

Here I’m wearing earplugs each night yeah, I want to be blackout I don’t want to hear anything, yeah.

01:10:53.45 – Brian David Crane

I can imagine if the girl that you’re dating is going to look at you and be like, cool, so when is the window in which we are, you know, let’s call it, I don’t know, I don’t even talk about being intimate or what I’m just basically saying like, cool, like I, you know, she wants to stay out till 11 o’clock.

01:11:09.80 – Brian David Crane

You’re like, no, I actually need to start winding down at about six o’clock. I got to put my, you know, like blue light blockers on.

01:11:15.50 – Billy Bosch 

Oh.

01:11:15.75 – Brian David Crane

I’m not, you know, I’m not going to have dinner after seven because it really impacts my sleep.

01:11:17.78 – Billy Bosch 

Oh my God.

01:11:18.95 – Brian David Crane

I know that I need to stop eating, and I’m on a 12-hour fast from seven to seven.

01:11:21.03 – Billy Bosch 

Yeah.

01:11:24.14 – Billy Bosch 

This is.

01:11:25.89 – Brian David Crane

Yeah, go ahead.

01:11:26.97 – Billy Bosch 

This has been a real challenge, right? You know, because, yeah, as you can imagine, I’ve become this person that went from running nightclubs and eating horrible food to the person that’s the extreme opposite of the spectrum.

01:11:29.62 – Brian David Crane

Yeah. Yeah.

01:11:39.39 – Billy Bosch 

I’ve always been a person with extremes, including this.

01:11:39.76 – Brian David Crane

Yeah.

01:11:41.35 – Billy Bosch 

And now I’m like, must finish eating by seven, go for a walk after dinner, have my glasses on, go to sleep, get in bed by nine, wind down routine, no electronics, wake up at five or six a.m., get going, get all this kind of stuff.

01:11:51.46 – Brian David Crane

Yeah.

01:11:53.02 – Billy Bosch 

And so, like a lot of people will respect the discipline. And ideally, I find a woman that’s on exactly the same wavelength. But what I found is that, like, there’s got to be, at least for me, everybody’s got to make their decision. I’ve kind of swung back to the middle of, like, I need to have some compromise. It doesn’t mean I want to have dinner at 10 p.m. dinner. But it does mean sometimes I’m going to stay out later. And it does mean sometimes I’m not going to go to sleep right on time. So 80 percent of the time, I’ll do that, right?

01:12:20.24 – Billy Bosch 

I’m willing to make some modifications in order to be with the right person because I found that it’s in my last relationship. It was really a real hindrance because she liked to go to the gym at eight or nine o’clock at night because no one was there.

01:12:33.69 – Billy Bosch 

And she liked to have dinner after that, right? And, like a gym at eight or nine, I’m starting my wind-down routine. And she’s like, you’re crazy. You’re so strict in discipline, right? And in a way, there was an attraction to that. And there was a way that part of that kind of pushed us apart. So I think it’s important for people to figure out how to find that balance with a partner. You know, and my parents, they’re totally opposite. My mom’s a super early bird. My dad, you know, wakes up at like 10 or 11 a.m. because he’s up all night.

01:12:59.53 – Billy Bosch 

And maybe that’s why they’re still together. I don’t know. I always joke with my father.

01:13:04.22 – Brian David Crane

Because out of 24 hours, they’re only awake with each other for eight or nine hours of the day, you know?

01:13:06.71 – Billy Bosch 

I always, yeah, I told my mom I said, yeah, I said, mom, you shouldn’t complain. This is why you guys are still together because you got like a two to three-hour overlap each day. So, it’s a lot easier than being with someone full-time.

01:13:20.27 – Billy Bosch 

I’ve definitely like, I’ve moderated my lifestyle and I know I’ve also realized it’s important to think that and acknowledge that you catch people on different paths in life and everybody’s not all on the same timeline.

01:13:24.09 – Brian David Crane

Yeah.

01:13:32.45 – Brian David Crane

Yeah.

01:13:33.65 – Billy Bosch 

And for me, I’m 42 and it’s easy to forget. I was way different at 32, right?

01:13:38.12 – Brian David Crane

Yeah.

01:13:38.01 – Billy Bosch 

I was in a whole different ballpark, even though I was starting to get into this world of health and wellness. And so people are, I shouldn’t expect people to meet me exactly where I’m at on my path. And I shouldn’t judge them for being ahead or behind me or wherever they’re at.

01:13:50.90 – Billy Bosch 

I just need to accept people where they’re at in their health journey and figure out if it aligns with my life or not. Um, and so that’s been a big inflection point for the last few months.

01:13:58.63 – Brian David Crane

Yeah.

01:14:02.38 – Brian David Crane

And if they have the same values, like do they value health, you know, like you can tell,

01:14:04.16 – Billy Bosch 

Yeah.

01:14:06.71 – Brian David Crane

You know, it might be that the gym schedule doesn’t line up, but you get a sense about that they both, that you and who you’re talking to, that you two share similar values, you know.

01:14:15.32 – Billy Bosch 

Yeah, yeah, exactly.

01:14:16.48 – Brian David Crane

So.

01:14:16.59 – Billy Bosch 

That’s been a big focus, whether it’s romance or friendships, is like finding the people that share those core values and have that alignment and people that you could grow with on different fronts.

01:14:28.52 – Billy Bosch 

It’s way more of a priority than having the exact same bedtime. And it’s funny, I thought it was so important. I was like, I have to find someone at the same bedtime. This is so tough, you know, and not really, not really, not willing to compromise.

01:14:39.40 – Billy Bosch 

And I’ve got a cousin that requires a dermatologist and her husband is an ER surgeon.

01:14:43.95 – Brian David Crane

Yeah

01:14:45.18 – Billy Bosch 

He’s like, dude, we have a great marriage. And like, I’m all, I got crazy hours, you know? And so that, that was like, you know, that was just like something that was real, that was like a, come on dummy, like open up a little bit, be more flexible.

01:14:59.87 – Brian David Crane

All right, so let’s wrap up. Anybody who wants YouthRx, where do they go to get it? How do they go to learn more about you and what you’re doing?

01:15:05.73 – Billy Bosch 

Yeah, Instagram’s the easiest way to find me. It’s Iconic Life, I-C-O-N-I-C, how it’s normally spelled. Life is me, or just look up Billy Bosh on Instagram. And for those wondering, do you think his life’s iconic? No, actually, I just wasn’t so smart when I started Iconic Protein, and I thought, I’ll just call it Iconic Life. And that my marketing person was like, no, dummy, it needs to be the same as the website name. So everything was drink iconic, you know? ah Anyway, so I was like, I’ll just keep this from my answer. It’s already created.

01:15:35.03 – Billy Bosch 

And ah so I kind of live on Instagram.

01:15:36.22 – Brian David Crane

I like it.

01:15:37.74 – Billy Bosch 

And then, ah, in terms of just reaching out to me and finding out about these programs, that’s the easy way. I’ve got my own website called billybosch.com. ah B-O-S-C-H is the last name.

01:15:49.10 – Billy Bosch 

That’s a great way to reach out and learn about that in terms of YouthRX, the website is Get G-E-T YouthRX.com. And that’s the daily all-in-one aging supplement. You know, and look, I don’t force supplements on people, but if people are looking for an easy button for longevity mixes, I’m really confident in our mix. And you know we offer money back here and see all this fun stuff. I don’t want customers that don’t enjoy the product. So, we stand behind what we have. We do third-party lab testing on everything.

01:16:21.99 – Billy Bosch 

And you know I personally love the product and take it. I made it for myself. And if other people buy it, then that’s great.

01:16:28.55 – Brian David Crane

Yeah, helps fund your habit.

01:16:29.27 – Billy Bosch 

Yeah. Yeah, exactly.

01:16:32.52 – Brian David Crane

Amazing. Thanks for your time, Billy. I appreciate you coming on and sharing your wisdom.

01:16:38.15 – Billy Bosch 

Yeah, thank you for having me.